I like that we can adjust our bids in real time as well! It's very easy-to use interface with all of your adsense accounts managed from one place is great too.- Not much so far but it has been working fine overall!! If you're looking at bidding options this tool should be considered when trying out different methods because they have some pretty good ones here (at least compared other tools). We've tried multiple bid optimizers/tools over last year or two - most are not nearly worth their price tags unfortunately which just leaves us stuck having no better option than manual biding once again if needed until next month rolls around where another "super duper" product comes along promising amazing results then what do ya know?!?