The tool helps in managing marketing content with its excellent analytics feature which makes it easy for us as marketers at Hubspot. Its integration option lets you create campaigns easily and can be used along side other platforms like Adwords or Facebook advertising tools etc. Sometimes it takes time to load some of our articles when we want them published but this gets fixed soon enough and overall experience has been great! I would say try out their trial version first before purchasing because there are no such options available online unlike others where they show demo videos during signup process so one could know how things will work without any issues beforehand. We need something robust & cost effective from the start itself which allows marketing managers to publish news feeds/content straightaway without having to go through manual approvals (which usually take around 2-3 days). This saves lot of manhours and increases productivity significantly on account of less errors happening over emailing back n forth about what should get approved,.