Review on Social Standards by Daniel Paige
Great way for comparing yourself and others with various brands
I love that it automatically detects posts from your social media accounts to compare you against competitors' content across multiple channels (Twitter/Instagram), as well as what influencers are talking about - great tool! The free version allows us only one competitor at time so we couldn't use this software very often but if used properly can help identify problems quickly when there's more than 1 person involved within an organisation who share opinions around products etc., which makes life easier during decision making processes.
We also found using hashtags difficult without additional support / training. You need lots & LOTS of employees sharing similar interests across different industries/brands otherwise results become skewed due too much variety between people posting things related vs not relevant enough alike topics compared other colleagues. It helps get quick feedback regarding our product being perceived positively by customers/influentials online via reviews/social mentions both positive AND negative ones depending upon how they're.
- It's easy to use, easy to understand, easy to implement and easy to measure
- It can be quite expensive depending on the amount of users you want to track and compare against
