I like how easy it was for me as an end user (non-developer) just by clicking through some simple steps that they had provided in their documentation/help section online could get started building my own form! It's very intuitive once you understand your way around all of its features but there are still many aspects which need more guidance from developers who know what these things mean so not everyone will have this knowledge easily available when getting setup initially - perhaps having someone help set up at first? This platform does exactly what we needed; created forms quickly & efficiently without needing anyone else involved other than ourselves.