I like that it's easy to create my own APIs, which can be integrated with other applications or services. It has been very useful in creating custom integrations between our internal systems as well as third-party software/services we use at work every day (such as Slack). The documentation could definitely improve but there are so many resources online now available that you don't really need much more than just some examples of how things should look when they're working properly! We've used this product internally within one department where all members were using different platforms and had no way of sharing information across them without having someone physically present who was familiar with each platform involved. This allowed us to have quick access from anywhere via API calls into various tools such as Salesforce Chatter. Our users also benefited because their daily tasks became easier through automation processes being able to pull data directly off these feeds rather then manually logging onto multiple sites themselves.