I wanted to use an inexpensive stabilizer to shoot baby videos on iPhone. "Real" stabilizers are too expensive for that. There are a number of devices that look the same - Roxant, Afonta, etc. - priced from $29 to $70 and up. I believe they are identical. If you need one of these, go for the cheapest one. It was a little difficult to set up. The design is really geared towards heavier cameras (DSLRs etc) which meant a trip to the hardware store to buy a washer and screw to counterbalance it. In the end I would say that this is significantly better than without a stabilizer at all, but certainly not optimal. Was it worth $30 - definitely. How about $60 --- I don't think so.