I needed a background when shooting my projects. Being a fashion designer I wanted something big enough to cover most of the wall and I wanted a seamless look. I used to buy a fabric backdrop (from another company) and there was a lot of ironing on the fabric and I'm tired of it with my fashion so this paper backdrop was a great option. The color is amazing, it's dark but not so dark that it overwhelms my clothes. I even combined the background paper with the floor tile I'm standing on and it really looks like I'm in a real studio. Overall I am happy with my purchase and will be ordering more flowers very soon.