Review on 🦷 Active Wow Activated Charcoal Toothpaste: Achieve Whiter Teeth Naturally with Coconut Oil & Xylitol Formula by Jill Ellis

This is for die hard naturalists, environmentalists and the like. The best thing I can say about this product (can't call it toothpaste) is that it clearly shows where you spit when you brush your teeth! Replacing products like pumice with charcoal will be very difficult. When you squeeze it out of the tube, you're shocked by the black goo. There is no standing turgor as with conventional pastes. The flavor isn't terrible, but it's really mild and not very minty. I can't say it's uncomfortable until I look in the mirror while brushing my teeth! You have to keep your mouth closed around your toothbrush to keep the black drops of slime from splattering all over your nice clean white (or any other color) sink. Is there white charcoal? I advise people with porcelain caps on their teeth (I have 2) not to use it. I think it actually dulls the porcelain finish. If you want to remove coffee and tea stains, I think you need to look at a product that has bleach or peroxide added. Just my opinion