I bought it because it's simple: no animal images, no weird fonts. Just letters without too much confusion = awesome! The 3 year old loves playing with letters and it helps her learn them better. A few things that would make this product even better: 1) if the letters themselves were written at the bottom of the board itself - I ended up drawing them on myself with permanent marker which was an easy fix; 2) I want the letter J to look more like a real letter "J" - I don't know of any font where the line only comes out on one side; 3) N and Z are cut from the same cast which is confusing, I wish they were a little different, like different W and M. 4) I don't know how the color pattern was chosen but it would be great if it was would All vowels be the same color, and would there be more than one letter in orange and more than one letter in dark green? (Actually, it gets pretty picky - the colors are fine.)
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