Review on ASCEND by Jeremy Gums

I really like the interface, it's easy to use and understand even for someone who has no prior experience with ABM or similar models.

It's also very flexible in terms of what you can do with your model. The user community seems smaller than other platforms but that might just be my lack of networking skills! There are still some things missing from the tool set such as heatmaps (e.g., mapping out where customers get stuck), which would make it perfect! For those thinking about building a business case using any type of customer analytics or market research - this should definitely be considered! When we're presenting our results to potential partners and clients we use Ascend because it gives us quick access to all sorts of different types of data and insights. We've been able to compare different product variants, identify target markets, analyse how price affects sales.