The fact that Zynk's platform was easy to integrate the back-end systems into. The ease of use for those of our team that are not tech-savvy. The fact that we only need to sync our data to Zynk instead of having to sync it to different systems. Zynk has a strong focus on security and our data was safer with Zynk. The fact that Zynk's platform is easy to integrate the back-end systems into. I like that we are able keep track with everything from order management in our store front up until customer issues or billing is done correctly! We have been looking at some other solutions but it seems as if this one integrates best all together including accounting/billing platforms too!! It has made life easier keeping everyone updated on where orders stand when they receive them etc which cuts down communication delays greatly.