The software does exactly what it says - optimize ads so they show up in more relevant places, thereby generating leads faster! I've been using this tool to increase my organic traffic by optimizing blog posts with different keywords that are related but not too similar (the algorithm will find these matches). It's amazing how well-targeted your campaigns can be when you have all of those details right at hand while writing content or editing existing articles/blog post drafts before publishing them online via websites like Medium / WordPress etc..The dashboard has some minor UI issues here & there such as search bar being hard pressed sometimes which makes me accidentally type something else instead; however nothing major really comes across once one gets used over time since everything works fine otherwise :) Highly recommend if looking out into better SEO results without having much technical knowledge about programming languages involved :D One thing i dislike though was finding ways around their pricing plan limitations after reaching.