The best thing about it (as an individual) would be that I can easily download my songs in mp4 format for any mobile phone or tablet without having iTunes installed - otherwise there are other apps which do this job too but not as well! If you have more than 50K tracks then its better if u use something else because of storage space issues!! For me personally using amazon music converter has helped out big time since i dont need apple software anymore nor microsoft either so now everything works perfectly fine when downloading song from amzn store.