The user friendly dashboard which allows you to see all your data in one place, along with easy access via mobile devices makes this tool amazing for managing campaigns! I like that there is always room for improvement as far as targeting options go. While not necessarily any dislike about it but we have had some issues over with our account being billed twice from different companies so be sure when signing up what they offer before agreeing to anything! We use intent media mainly because its a great way to target customers who are looking specifically around their category (in my case makeup/beauty products). It's also helpful having an overview page where clients can look at past results or current ones. This helps us keep track of if things aren't working well or if people seem interested or uninterested and then adjust accordingly. As mentioned above though - sometimes getting double charged for something isn't ideal either since usually once you pay, once.