The ability for us as an agency with little resources (but lots talent) was able use their platform in order make sure we were meeting our goals - whether it be sales or retention etc- without having all kinds of bells & whistles but still had access to what I needed when i did have time! Also being part of such diverse industry associations has been amazing!! We are using this product at my clients firm so no complaints there either yet :) As far is just knowing where you stand within your client's marketplace/industry which can help set expectations going into future projects / engagements wtih them.- Ability to see how well each individual piece fits into larger scheme than before would've not existed otherwise! It also helps keep track of things like ROI if any past work comes up later down line too. Just think about everything they do from A through Z! If nothing else try out some free trials first because sometimes certain features aren't available until after trial period expires though most companies.