This is the second roll of this paper I've ordered and I think there is a difference in the quality (thickness?) of this paper and other seamless papers I've used . Such paper is easier to fold and crumple. I will probably only use this roll once as it is so wrinkled. I'm afraid I'll just have to spend more on other brands. Otherwise it is as advertised. The color is white enough for my use (white as far as I can tell). This is the specified length and width.