The ease in which we can create our own custom emails is great! I have been able to set up automated campaigns for my clients without having any technical experience at this time (which has changed since learning how easy it really was).
We are currently using kartras automation tool but there's always room for improvement so if anyone knows what that would be please feel free let us know!! Automation allows me focus solely on building relationships rather than sending mass amounts off mailings each day - saving both myself AND them lots o cash along w/o needing their assistance once they've signed into one account vs many different accounts when doing traditional methods like cold calling etc..