The ease with which I can create my own reports by selecting fields from different tables within an account or other accounts for comparison purposes has been great! It's very easy at this point just knowing how many columns you need so it isn't too difficult when adding new ones later down time line once your requirements are more defined; however there may be better tools out now as well but haven’t heard much about them yet (but will update if/when). Not enough customization options available right off-the shelf without having custom code written - would like some ability here such we could add additional attributes beyond what was provided initially upon request etc., though they do have extensive resources online should one feel inclined towards writing their specific report logic themselves rather than using existing templates / prebuilt modules offered via API calls & service connections where possible instead..