I like that it's an all in one solution allowing me access from anywhere at any time without having additional software installed separately (like Excel).
It doesn't have many bells n whistles but what is included works very well as longs its used accordingly by non technical users who don;t want too much complexity with their data collection process! We are able to quickly build custom dashboards using our existing databases of clients we work closely w/. The fact thay they can be built directly within Word makes this tool ideal if someone has no experience building complex excel files / tables etc ourselves - which would normally take hours upon weeks given my limited skill set!