I have used this product during 2 pregnancies and have had almost no stretch marks except for a week when I went on holiday and forgot to bring cream. Sure enough, I got some minor grades this week. I recommend using it from the second trimester on the enlarged area (not just the abdomen but also the hips, thighs and breasts) and continuing on the chest area during lactation (if you are breastfeeding). I don't recommend switching to any particular breast product after giving birth, as the concentration of the active ingredient is lower and it doesn't work as well.
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Tree of Life Advanced Scar and Stretch Mark Cream: Ultimate Skin Moisturizer for Effective Stretch Mark and Scar Treatment – 4 Oz
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Snuggle Me Organic: The Ultimate Feeding Support for Nursing, Bottle Feeding, and Bonding - Organic Cotton and Fiberfill, Stone Edition
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