I like that it allows me to target specific customers for my business by using their previous online searches or browsing history which helps us build trust between our brand & products/services we offer them! The only thing i dislike about connectretargets are they don't have enough options when creating campaigns so sometimes there can be some overlap wen targeting different people but overall its pretty good!! We use this software as well as other 3rd party platforms such as facebook ads etc., however, due to budget restraints (i'm not sure if thats even possible) connecting retaget was one platform used more than others because of how easy it made things easier.