This very soft, beautiful blanket is ideal for a newborn. My daughter used the Curity waffle blankets I wrapped her in as a child. They measure about 30 x 32. However, my grandson grew too long (tall) to be safely swaddled in them when he was about 2 months old. So I was looking for the same blanket but in a larger size. This duvet is advertised as 30x40 but after a single wash it is the same size as the old duvet. So like I said it's perfect for a newborn and a really good blanket but it doesn't do what we want it to. I ended up finding a 40 x 40 organic cotton Hudson Baby Receiving Blanket that doesn't shrink as much. And the price is much lower than American Baby Company's colored blankets and about the same as ABC's white ones. (I bought the white ABC because it was about $5 cheaper than the colored ones.)
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