I like that it has so much flexibility for creating forms (and therefore data collection) to fit my needs exactly! You can create as simple or complex of an entry form you need - just about anything from basic info/contact information through surveys / questionnaires etc.. It's easy enough even if your not tech savvy at all :) Also there are often free templates available which makes things quick & painless when starting out without any experience in designing these types offsites before hand!! Nothing really negative but sometimes some fields do have 'optional' tick boxes within them rather than having text only options egs "Do Not" vs Do? This isn't always clear what each option actually does eg :- Does this box mean required field OR optional choice?? There could be more explanation given regarding certain choices especially those where multiple entries may apply such as dropdown menus instead using radio buttons would make.