I keep it in the fridge and use it in the morning. You have a wonderful feeling of cooling off and relaxation, but unfortunately the "cooling off" doesn't last very long. As far as eye bag relief goes - I'd say they help pretty well - there's no magic bullet here. There's a decent amount of "juice" in the container, so I use 2 (they're thin) on each eye for a few minutes. Then I put them back in the container near the bottom so they can absorb more juice so I can use them again. Sometimes I repeat, putting new ones on my eyes after the ones I've just been using have lost their coolness. Yes, I know you shouldn't reuse them, but they only last about 3-5 minutes in my eyes, so throwing them away after such a short time seems like a waste of time to me so I can absorb a little more juice and use them them again. . Basically it's a nice, affordable, cooling spa for a few minutes every morning.
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