The best part of using interconverse as an advertising agency is that you can create your own campaigns and set up rules that work for you and your needs! It's not really easy at first but once it gets used to it the system becomes more streamlined as well as user-friendly. Also there are some features I haven't yet tried out because they are still under development (the chatbot feature). But so far everything works fine when creating ad campaigns, managing budgets, analytics etc. We also use interconverse to manage all our social media accounts in one place which has been very helpful for us.