This platform has allowed us to communicate with our clientele via various social media platforms. They also allow us to use their analytics to track what's working. Some of the best features are how easy it is to change the content we're sending out to our followers. Also, that you can send your followers emails directly from within the system. Not all of our users have access to email addresses. So having an avenue like this is helpful for us! There's not much I dislike about this platform. It works well and allows us to communicate with our audience through different channels.