It's easy to use, has great features for ETL and data warehousing solutions. I like that it can be used with SSIS or T-SQL scripts. Although there are many tools out there which offer similar functionality this one was designed from scratch specifically for DxOmark scoring, so you know what you're getting when you buy. If you've got some experience using other DW management products then most likely you'll find the interface familiar enough to get up to speed quickly. I'm solving problems related to managing large amounts of customer information in an efficient manner.