BritePool is a great tool to help us track and understand our users. We can see exactly where our users are coming from. We can see exactly what our users are doing on our site and where they are leaving our site. We can also see when they are engaging with our content. The only thing we do not like is that it is a bit hard to set up at first and the integration with Google analytics is not always seamless. If you are looking to track and understand your users then BritePool is a great tool. It is helping us see where our users are coming from and what they are doing on our site. We can also see what content they are engaging with. We are able to also see when they are leaving our site.