The ability to manage multiple devices from one console is great! It's easy enough that even non-tech people can use it without getting frustrated or confused by too many options available within their control panel (which could be confusing). I like having access all my data in just ONE place - which makes life easier when you have more than 1 device with different operating systems/apps installed at any given time; as well as being able keep track if someone has been using what app(s) etc., instead relying upon them remembering everything themselves after they've left work each day :).