When I buy US size shoes I always order half a size larger than my actual size and have never had a problem. With UK size shoes this was hit or miss for me. I recently ordered a pair of Fred Perry sneakers in a size 8 (the same size I buy all my shoes in) and they have been comfortable. Not exactly useless, but they fit like 7.5 my natural shoe size. I prefer to have some "air to breathe" in my shoes. I was a bit nervous about Gola, it was my first experience with this brand. I ordered them in size 8. Luckily they fit like a real American 8. Comfortable and beautiful and they appear to be well made. I just received them yesterday so I haven't abused them too much yet. I expect they will last a while as I have about 10 pairs of shoes that I wear regularly so none wear out too quickly. Love these so far and would order again.