I like that it's easy to use, has many templates available in order to set up our website exactly how we want without too much hassle or cost of extra services/software needed from other companies (such as Wix). It also allows you have your own domain so there is no need for subdomain hosting which can be very costly if not already paid by another provider! The interface could look better but isn't terrible either. We are using this product mainly because its free at first with limited features then only pay when necessary after trial period ends - however even during initial setup all options were clear enough & understandable allowing us time before finalizing everything else such as images etc.