I bought this product (Quirky Wrapster) and Sumajin Smartwraps Earphone Cord Manager at the same time to compare. Sumajin Smartwraps Earphone Cord Manager When the cord is folded, the Quirky Wrapster fits in my pocket much more conveniently than Sumajin Smartwraps. It's also faster to collapse and expand Quirky. Finally, Quirky has a nice feature: you can use it as a stand for your device. I have a Samsung Galaxy S2 which is a bit thinner than an iPhone but it still works. Just a hint, the picture features Whimsical with one of your phones sticking out on each side. I find it best to place both phones on the same side, wrap the cable around it, and then insert the end of the cable that goes into the iPod (or whatever) into the other side of the Quirky.
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