I have been able to use their product in multiple ways including customer development research with our sales teams as well as internal marketing efforts and it has helped us achieve some pretty cool results! The most valuable thing about this tool was how easy they made it for me to be part of different initiatives through its community management features which are really great too. They also offer lots of very educational content that can help you get started quickly if needed or even just brush up on existing knowledge. As mentioned above, there aren't many downsides we've encountered so far but maybe one would come into play depending upon your specific needs (or what other options might exist). We used them mainly for Customer Development Research purposes however they do provide more than enough solutions under the umbrella called "Customer Discovery" where you'll find everything from A/B testing tools to surveys plus analytics reports among others.