I really like that it allows multiple users to create their own profiles using different usernames/passwords etc. It's not as easy at other software programs such as Facebook which does allow you more control over your profile in terms of who can see what (but requires an account). If someone wants something similar but better than facebook this would be perfect! The benefit we've realized so far has been allowing our employees access while still being able protect any privacy issues they may have had online with previous employers.