So, like I said, that doesn't come with the Jeep logo. There's a place for it - so most likely the manufacturer stopped or should have stopped using the logo. The product comes without instructions - why do you need them? Because if you just "throw" it, it will be difficult to roll the lid. Remove the screw under the existing tray, add and tighten and the reel, while not perfect, works perfectly. Also "hack" before installing - that also helped. The roll top is a bit thin and concave but doesn't prevent me from storing everything I need. It's clearly a copy of the more expensive version sold elsewhere, but for the price it's ok.
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