The best thing I like about this platform, is its ability of targeting specific audiences through different channels (like mobile apps).
It's also very easy for managing campaigns with multiple ad groups which makes my life easier! Also they have an amazing support team who always responds promptly and helps me out whenever needed. They offer great insights into their data so we know what our customers want but sometimes there could be some improvements in terms of UI/UX design as well. We're solving problems related to customer acquisition at scale using various digital marketing tactics including paid search advertising.