The ability of creating custom campaigns, which allows us not only create different types but also control them from one dashboard;The option for adding multiple tags at once in order that we can target our visitors with relevant content as well (e-mail marketing). You have all you need when it comes down your business needs! Nothing really I dislike about this platform - they are always trying new things out so if there's something missing now might be an opportunity later :) We use their free plan where everything works perfectly fine without any limitations whatsover.- Landing pages creation/customization:- Easy access through user friendly interface,- Customizable templates available-, Can add up many images into single image field., Allowing easy integration other platforms like Mailchimp etc..