great stuff. I had bright red hair as a baby, blonde hair as a kid, and now that I'm an adult, blonde hair, like a mouse cesspool, ie. I dye her a lighter and brighter medium blonde. The problem is that my hair has always kept that reddish hue and when I lighten it it comes out FULL POWER (in the form of red, orange, pink, whatever). This stuff is amazing; It is very important. If I don't use it, it shows up. While it doesn't completely eliminate red tones (it's still my hair, after all), it minimizes them enough to avoid a crazy, unnatural look. ALSO: I always use "ash" highlights to help with this stuff thing. Together, red is reduced to a minimum. Try it!
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