Review on Noble Insights by John Bourgeois

The platform is very easy to use and navigate. It’s great for marketers or publishers who want to understand their metrics as well as those who work in digital publishing. I like that it provides different insights into the analytics data as I can choose which ones I want to look over. There are some features that are not intuitive and require additional training, especially if you aren't using Google tools or analytics often. It would be helpful if there were additional tutorials and guides to get more familiar with the different functions of the software. Using the data from this tool has helped me learn how to better engage readers and make more money. Since I've been able to find new ways to connect my audience and increase traffic, I have seen my website grow and revenue increase. The data is clean, timely & easy to work with in Excel - I have never had any issues pulling it into my accounting software (Quick Books). It's not clear how much detail you get for each user so that can be an issue if/when things are added or removed from your org chart but otherwise this has been very useful! We do use both LinkedIn insights as well which we love even more than their other offerings because of its simplicity compared to some others out there like Hootsuite Insight etc..