Review on BWC Paraben-Free Mascara: Discover Beauty Without Cruelty! by Valerie Alicea

A few years ago I bought regular BWC mascara (non-waterproof) and was not impressed with its effectiveness. The shadow and brush were perfect, but they smudged like no other. After purchasing this waterproof version I think this company has listened to their consumers as it is a definite improvement. I have sensitive eyes and wear contact lenses and unlike other organic brands, BWC does not irritate the eye area. The hourglass brush is soft. The hue is a beautiful brown, and most importantly, BWC is one of the first companies to be Leaping Bunny certified, which means the company and its contractors do not test on animals. This formula doesn't give you crazy volume or length. It gives you a natural look and you won't lose your lashes when you try to remove them. Trust me, this happened to me recently with a drugstore brand. Lesson learned. Now this mascara is on point with 100% pure pigmented mascara.