BWC Paraben-Free Mascara: Discover Beauty Without Cruelty! Review

This is without a doubt my favorite mascara. It's a sharp matte black that really stands out against my dark eyeliner. It applies evenly without lumps, does not crumble or smear during the day and is easily removed at night. It makes my lashes look longer and when I want a "fuller" and more dramatic look I apply multiple coats and it looks great. It doesn't smell like gas like most drugstore brands, but it's not cheap. While "natural ingredients" isn't necessarily my top criteria for makeup…

Finally found the best vegan mascara. The brush is comfortable and soft, does not irritate. If you have sensitive eyes you will love it. I have tried many top brands (vegan) and BWC is number 1. Their cleanser is great too. Vasanti is another brand that sells great makeup, but their eyeshadows aren't that good, but try it yourself. It might work better for you than for me. Devita is another great vegan/CF brand that I highly recommend. Their cleanser is fantastic, it doesn't leave skin dry or…

Great product but be careful when buying from this seller. Seller Rating: I ordered black mascara and cocoa. I've been using them for years but I buy from a local store so I know what the product should be. The black mascara was great as always, but the cocoa was clumpy and old looking. Due to the holidays I didn't contact the seller until the new year (received my order mid-November). They replied that they would not refund any money for products older than a month. Good. Excellent. But I will

A few years ago I bought regular BWC mascara (non-waterproof) and was not impressed with its effectiveness. The shadow and brush were perfect, but they smudged like no other. After purchasing this waterproof version I think this company has listened to their consumers as it is a definite improvement. I have sensitive eyes and wear contact lenses and unlike other organic brands, BWC does not irritate the eye area. The hourglass brush is soft. The hue is a beautiful brown, and most importantly…

Good product, especially cruelty free which was the purpose of my purchase. However, I will say that it is not waterproof in any way, shape or form. I was having an emotional moment with a friend and I started crying. I dried my eyes and the tissue was covered in my mascara but my lashes weren't. I don't know how well he'll do with sweating in the summer. I also don't know if BWC makes a waterproof version. If so, I'll just take the next one. But mascara uses tiny fibers to make your lashes…

I tried this mascara instead of the other vegan mascara I usually use and although it seems more voluminous than the other brand it also irritated my eyes. If you have sensitive eyes, this product is not for you. I don't like the application brush either. It's too voluminous and I've never stopped putting mascara on my eyelids. If you try to apply more than one coat, your lashes won't hold together well. It's not worth it. I went back to my old mascara! It looks more natural without irritating…

When I first saw this mascara I thought I'd found the promised land. I have VERY sparse and thin eyelashes and the skin in front of my eyes is very sensitive. It may sound strange but it was almost dry with tiny lint clinging to my lashes filling the empty space. This naturally made them darker and thicker - my lashes just got thicker and darker, and there wasn't a single "spider leg" in sight. That was great! However, I think they may have changed the formula because when I bought the product…