This is without a doubt my favorite mascara. It's a sharp matte black that really stands out against my dark eyeliner. It applies evenly without lumps, does not crumble or smear during the day and is easily removed at night. It makes my lashes look longer and when I want a "fuller" and more dramatic look I apply multiple coats and it looks great. It doesn't smell like gas like most drugstore brands, but it's not cheap. While "natural ingredients" isn't necessarily my top criteria for makeup, it's nice that this product is paraben-free.
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