This is a brand; So I can't comment on the durability but the look of pure joy on my 2 year old grandson's face over the hour and a half he played last night was more than worth the price of the tent. .Assembly was easy enough for my grandson to "help out" without delaying the process. The tent is big enough that his 30-year-old uncle can partially climb in with him. What a joy to see that the two are having so much fun. I hope it will continue to operate and also become an outdoor toy camp and a great place to play.