I like that they have both free, paid plans for their software so you can choose what works best at your organization's budget level or needs/wants in terms of features! Nothing really - if anything this has been helpful because we are able come together with one platform across our team instead having multiple platforms which was not ideal previously (we used Google Analytics).
We were trying different solutions but weren't getting satisfactory results until now when using outsmarts solution; all data points seamlessly synced up between teams allowing us access anywhere anytime without needing additional tools / training etc..