The ease of use that it gives to my customers for presentation graphics! It's been so much easier than dealing with Flash files or embedding videos into pages via HTML5 video tags!! And then there are all those beautiful animated effects too (I don't have any complaints about how easy-to learn this product was!). I feel like our presentations look more professional because we're able display high resolution images without having problems loading them - not everyone will understand why they even need flash if you can just as easily load jpegs directly from your web server folder instead. I like that it's easy to use for anyone who knows how javascript works with HTML5 elements/techniques (it makes loading images very handy). It has several features which are not available elsewhere such as slideshow feature or even simple cropping of photos without losing quality etc.. Nothing really negative about this software other than maybe you need some time understanding all its functions before using them effectively but nothing serious at least so far - i haven't encountered any issues yet!