The ability to quickly load up the screen with multiple layers of POD's in different formats (data, map views). It allows me to quickly build my own custom reports for any given project. I like how it allows me to drag and drop the data into a new location to create a completely different report. Sometimes, there are issues where the program freezes or crashes. This has been an issue for me in the past but I imagine this is due to the fact that it's not as "user friendly" as other software out there. It does what I need it to do. I use it to prepare various reports for clients.