Simply the best I've found (and I've tried 4 others including WalMart). As much as I hate to admit it (I'm an elderly person on a regular income and all), it's worth a few extra bucks for the quality of facial lubrication and shaving that it offers. Considering how well it lathers with 3 strokes of a badger brush, the price per shave might not even be worth it. Proraso has that menthol flavor that you can like or get used to or both, but it's very tolerable and doesn't seem to bother those with perfume sensitivities. (We square dance and you just can't have strong smells in a sweaty old people's room on a southern night without someone feeling "steam".) So if you can use cheaper stuff, congratulations. Otherwise you can rely on this Proraso.
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