I was very surprised when I received these cables that they are so strong! The plastic ends transition smoothly into a rigid housing for the sensitive ends of the cable itself. According to previous experiences with "reinforced" charging cables, these always seem thin from the start. They're not like most cords. Red is a great color too! Charges fast, my iPhone XR doesn't have an "Unsupported Accessory" message, and the braided casing gives me confidence in their quality. 10/10 will never have to buy anything else ever again!