The most important thing I like about Locality.ai is the ability to have multiple campaigns in one account, allowing me to track my conversions across different channels. It's also easy to set up new pages and add them to the platform. There are some things that could be improved, such as how the templates look for each campaign. You can't just change the colors without having to make changes to all of the other elements as well. I use Locality.ai to manage, monitor, and optimize my website traffic. I've been able to see what works best with my visitors, which pages convert well, and where there are issues.