The best feature I liked was that it helped me create customer centric content which improved my sales performance as well, there are other features like blog posting etc but they were not useful for our business so we did not use them much during training period.
There can be some more customization options available in this tool along side its great product management system where you cannot miss any one post/content. We used to share posts regarding different industry trends such as new technologies or products & service announcements through social media accounts using Aesir's Content Management System (CMS). This made us reach out to many customers who would have otherwise missed these updates from our website itself!